Black Stone Creative Consulting Agency

Sharp Growth Partner

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We build complete client acquisition systems

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Green staircase at Western University, London, Canada

Derick, based on your resume, you’re actually in a stronger position to start a media buying company than many people who come from pure advertising backgrounds.

Most media buyers know ads. You know sales, client acquisition, business operations, real estate, marketing, customer psychology, and relationship building. That’s a much broader foundation.

Your Hidden Advantage

Most new media buying agencies struggle because they can run ads but can’t:

  • Close clients
  • Understand business economics
  • Build trust with business owners
  • Sell high-ticket services
  • Manage long sales cycles

You’ve already done all of those.

You have experience in:

  • Account management
  • CRM systems
  • Sales presentations
  • Prospecting
  • Property management
  • Real estate investing
  • Marketing technology
  • Creative content
  • Photography and video
  • AI tools

This means you’re naturally positioned to become the CEO and rainmaker of a media buying agency.

Step 1: Pick a Niche You Already Understand

Do not start as a general marketing agency.

Start with industries where you already have credibility:

Option A: Real Estate

Services:

  • Buyer lead generation
  • Seller lead generation
  • Luxury listings
  • Investor leads
  • Airbnb hosts

You already understand:

  • Investors
  • Realtors
  • Property managers
  • Rental economics

Option B: Medical Practices

You already have relationships through:

  • AgeMed
  • Doctors
  • Dentists
  • Medical conferences

Services:

  • New patient acquisition
  • Webinar funnels
  • Lead generation
  • Reputation management

Option C: Home Services

Examples:

  • Roofing
  • Solar
  • HVAC
  • Remodeling
  • Landscaping

These businesses spend heavily on ads.

Step 2: Learn One Traffic Source Extremely Well

Don’t try to master everything.

Focus on:

Facebook / Instagram Ads

Best for:

  • Medical
  • Real estate
  • Home services

or

Google Ads

Best for:

  • Local businesses
  • Emergency services
  • High-intent buyers

My recommendation:

Start with Google Ads first.

Why?

Business owners understand:

“I paid $1,000 and got 20 phone calls.”

Much easier to sell.

Step 3: Build a Simple Offer

Example:

Local Lead Generation Package

$1,500/month management fee

Includes:

  • Google Ads setup
  • Landing page
  • CRM setup
  • Lead tracking
  • Monthly reporting

Ad spend separate.

Step 4: Use Your Existing Network

This is where you have a huge advantage.

You already know:

  • Realtors
  • Property investors
  • Property managers
  • Doctors
  • Business owners
  • Conference organizers

Most agency owners start with zero relationships.

You don’t.

Make a list of:

  • 100 people you’ve worked with
  • 100 business owners you’ve met
  • 50 referral partners

Reach out:

“I’m launching a lead generation and customer acquisition division focused on helping businesses acquire qualified leads through Google and Meta advertising.”

Step 5: Become the Case Study

You need results.

Even if that means:

First 3 Clients

Charge:

  • Setup fee only
  • Or discounted monthly fee

In exchange for:

  • Testimonials
  • Case studies
  • Referrals

Your goal:

  • 3 success stories
  • 10 reviews
  • Proven ROI

Step 6: Create Your Service Stack

You already have skills that most agencies outsource.

Content Creation

  • Drone photography
  • Real estate photography
  • Video content

AI Services

  • Luma AI
  • Nano Banana
  • Grok
  • AI-generated content

Website Services

  • WordPress
  • Landing pages

CRM Services

  • Go High Level
  • Salesforce

This allows you to offer:

Customer Acquisition System

Instead of:

“We run ads.”

You sell:

“We build complete client acquisition systems.”

Much higher value.

Revenue Model

Stage 1 (0-5 Clients)

  • $1,500/month management
  • $500-$1,000 setup

5 clients:

≈ $7,500/month

Stage 2 (10 Clients)

  • $2,000/month average

10 clients:

≈ $20,000/month

Stage 3 (20 Clients)

  • Hire media buyer
  • Hire virtual assistant
  • Focus on sales

20 clients:

≈ $40,000-$60,000/month

Company Positioning

Given your background, I would not brand yourself as:

“Facebook Ads Expert”

There are thousands of those.

Instead position yourself as:

Growth & Client Acquisition Consultant

or

Revenue Growth Partner

or

Business Development & Media Buying Agency

This leverages your decades of business experience rather than competing with 23-year-old ad specialists.

The Business I Would Launch If I Were In Your Shoes

Sharp Growth Partners

Helping:

  • Doctors
  • Dentists
  • Real estate professionals
  • Property management companies
  • Home service businesses

Generate:

  • More appointments
  • More leads
  • More customers

Using:

  • Google Ads
  • Meta Ads
  • AI content creation
  • CRM automation
  • Sales follow-up systems

This aligns almost perfectly with the relationships, sales experience, and industries you’ve already spent 20+ years building.

Your biggest challenge won’t be getting clients. It will be developing a repeatable fulfillment system that consistently produces leads. I would spend the first 60–90 days mastering Google Ads and GoHighLevel automation while signing 2–3 pilot clients from your existing network. That’s the fastest path to a real media buying business given your background.